Are you a logical decision maker?Decisions are all the actions we take, consciously or not, guided by our emotions, to primarily avoid painful negative feelings (guilt, shame, fear, regret) but to also increase satisfying positive feelings (pride, happiness, gratitude, hope). On average, we have somewhere between 20,000 and 50,000 thoughts per day. And depending on the complexity and intensity of those thoughts, can account for ~20% of our body's energy use.During my time qualifying in Applied Neuromarketing (digital consumer behaviour), analysing MRI scans of the brain that measure changes in blood flow, it was fascinating to see how choices aren't primarily decided by logic. It's mainly because we spend so much time reasoning with ourselves in an analytical manner (thoughts), which happens in a part of the brain that's subconsciously fed by a different system that's in charge of emotional responses, senses and memory (behaviour).A sort of self-deception.So it's important to remember that it's the decisions we make that are the value choices honestly reflecting each one of us as individuals. What we stand for, what we believe in, who we are. It's easy to talk a convincingly good game but it's how well we play, under the discerning lights of morality, that matters most.
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SUNDAY NIGHT SLIDES
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Are you a logical decision maker?Decisions are all the actions we take, consciously or not, guided by our emotions, to primarily avoid painful negative feelings (guilt, shame, fear, regret) but to also increase satisfying positive feelings (pride, happiness, gratitude, hope). On average, we have somewhere between 20,000 and 50,000 thoughts per day. And depending on the complexity and intensity of those thoughts, can account for ~20% of our body's energy use.During my time qualifying in Applied Neuromarketing (digital consumer behaviour), analysing MRI scans of the brain that measure changes in blood flow, it was fascinating to see how choices aren't primarily decided by logic. It's mainly because we spend so much time reasoning with ourselves in an analytical manner (thoughts), which happens in a part of the brain that's subconsciously fed by a different system that's in charge of emotional responses, senses and memory (behaviour).A sort of self-deception.So it's important to remember that it's the decisions we make that are the value choices honestly reflecting each one of us as individuals. What we stand for, what we believe in, who we are. It's easy to talk a convincingly good game but it's how well we play, under the discerning lights of morality, that matters most.